Power in Our Hands
Super computer power, now in our hands.
The Ubiquitous Smartphone
Something we already interact with up to 150 times a day. Or, every 6.5 minutes.
Commoditization: 2 billion ‘Mobile Super Computers’ by 2015
From desktop to mobile apps.
Smartphones are Covered in Sensors
Ready to enable amazing user experiences.
Chipset makers pack it in.
Smartphones are the Center
of Our Connected World
Our personal hub
Evolving Mobile Experiences
Each year, technology advancements add more engagement and more personalization.
Software and Tools Become Free
Smartphone at the center.
Users need privacy.
Big data, Big Mother
Big data can help us learn more, learn faster.
Mobile and Distributed Platforms
Wearables and ‘internet of things.’
‘Internet of Things’
Smartphone as hub.
Smartphone Adds Sense (& Brains)
Wearables are smarter with a smartphone. Google Glass uses the phone as hub, GPS, and communication channel.
Estimate numbers today:
Wearables by 2016: $10+ billion industry
Lo-tech Brands Extending into Hi-tech
Opportunities extend to non-tech brands.
Smart devices are rapidly being commoditized, enabling non-consumer electronics companies to ship their own branded hardware.
Brand equity will drive digital experiences.
Consumers are searching for innovative experiences with the brands they love and trust—giving those brands a chance to take a leadership position.
Smarphones provide the computing power.
Smartphones are powerful, connected, and ubiquitous—providing the computing platform.
The wrist is expensive real estate! Fashion first.
Nike FuelBand—moved the company from lo-tech to hi-tech.
MC10 x Reebok Checklight = niche innovation brought to market.
GoPro—creation of a new product category: viewfinder-less active imaging.
Google Chromecast and Nest, ‘Internet of things.’
Travel & Education
Google Glass—augmented reality.
‘Automatic’ diagnostics and security.
Ready for massive disruption and compelling user experiences.
Starbucks—$110.5 million loaded onto Starbucks cards from mobile app. 10% in-store purchases via mobile.
Low-run, high-buzz initiatives.
Print meets mobile. Mobile in print.
Design is Business
What Does it Take?
1. Ultra simple, relevant people-centric experiences.
2. Simple pieces of smart technology around us and on us.
3. Combining these with unique design and robust platforms.
Design strategy every step.
Design Builds the Brand
Hardware, software, and marketing experiences become one.